1Jun2016

3 Ways For Your Senior Living Community to Make the Best First Impression

Expectations for living out one’s golden years have changed considerably. Ten years ago, senior living discussions revolved around declining health and concern for affordable care. Today, the conversations have taken on a whole new approach.  Though quality care is still a top priority, there is new excitement surrounding how enriching and positive senior living opportunities have become.  With so many options available, many seniors are going on multiple tours before making a final decision.  Here are 3 of the  best ways to make sure your community is making a great first impression on potential residents.

Embrace Technology:  Baby boomers are an entirely different type of senior. Technology is what they’ve come to know and expect. Staying connected is something aging baby boomers truly worry about. Prospective residents are picking communities than can serve their status quo desires to leverage evolving technology to continually improve their lifestyle. Telecom service for assisted living centers built to cater to both the communication needs of today’s seniors and revenue goals of senior living communities is a win-win and should not be overlooked.

 

Make Safety a Priority:  The age of instant, easily accessible information has changed shoppers’ expectations immensely. A reproducible list of anticipated safety measures like “trained staff” or “handrails in place” isn’t enough. To compete in terms of safety, your community should cover every angle, including disaster response plans and cyber-security. If prospects can find information online about safety, you will be expected to have an answer. Make sure you promote your comprehensive safety measures by providing resources online and in print. This allows easy access in addition to ensuring staff can respond and elaborate about safety concerns with confidence.

 

Be Entertaining:  Retiring seniors today are extremely diverse in the things they like to do. Bingo and reading rooms just don’t cut it anymore. When considering programming, it’s important to include activities that you may never have considered popular with the senior community before.  Of course, you can’t have a club in-house for everything, so finding other ways for seniors to engage with their interests and keep up with extracurricular activities is important. Some communities leverage senior television services as a medium through which activities within the larger community (like art fairs or car club meet-ups, for example) can be communicated. Interactive senior TV in these cases can also be used as a simple way for seniors to sign up for these events from the privacy of their own rooms.

We know you are already putting your best foot forward when prospective residents tour your facility. Shiny floors and impressive decor can only go so far, though.  If your community can appeal to the evolving tastes of the baby boomers, you will have no trouble convincing them that you are their solution.
Is your community truly the best option for prospective residents? To find out why it’s important to stay up-to-date and and make a strong first impression, we welcome you to download our latest guide.
 
The post 3 Ways For Your Senior Living Community to Make the Best First Impression appeared first on CareConnect.
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1Jun2016

3 Ways For Your Senior Living Community to Make the Best First Impression

wine_and_grapes.pngExpectations for living out one’s golden years have changed considerably. Ten years ago, senior living discussions revolved around declining health and concern for affordable care. Today, the conversations have taken on a whole new approach.  Though quality care is still a top priority, there is new excitement surrounding how enriching and positive senior living opportunities have become.  With so many options available, many seniors are going on multiple tours before making a final decision.  Here are 3 of the  best ways to make sure your community is making a great first impression on potential residents.

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18May2016

3 Major Tech Mistakes Your Senior Living Community Should Avoid

Making sound technology decisions is a business imperative. The right investment has the potential to drive big profits if timed right. A short-sighted or delayed decision could result in missed opportunity or overspending. Of course, technology missteps are made in every industry and serve as welcome “don’t do it this way” reminders for everyone else. For senior living executives or directors looking for such examples in the senior living space, here are four major tech mistakes your senior living community should avoid:

1. Viewing senior technology needs as separate from the mainstream
Studies reveal that, for the most part, seniors have no intention of sitting still and watching the sun go down post-retirement. Some 68% of Americans in their early 70s go online, and 55% have broadband at home according to data computed by the Pew Research Center. In fact, seniors represent a rising subset of users visiting today’s top Internet sites.

  • 13.5 million of Twitter users are 65+
  • 39 million seniors age 65+ own an account on LinkedIn
  • 6.75 million of Pinterest “pinners” are also seniors according to this research

Senior Internet use is not limited, of course, to social networking sites. Just like any member of your senior living community’s caregiving, operational or executive staff, seniors value Internet access as an absolute necessity for many of their daily activities including communicating, networking, entertainment, banking, travel planning, researching and so much more. That said, when building or adding to your community’s technology framework, the list of requirements submitted to your technology vendor should not shortcut seniors in any way.

 2. Getting into technology contracts that limit your flexibility
Contracts that commonly leave many senior community administrators feeling locked-in are cable contracts that include service rollovers (sometimes referred to as “auto-renew” policies) that are easily overlooked. Administrators who don’t understand their cable contracts inside and out can compromise their own flexibility in two ways: by spending money unnecessarily or finding out too late that money budgeted to be invested elsewhere is held up by their cable contract.
What should you look for before signing a cable contract?

  • How long is the contract?
  • What services and/or equipment does it cover?
  • What costs are you assuming “on promotion” and which one’s are set?
  • Must you give notice before terminating your contract? How many days in advance? Are there penalties involved?

3. Forgetting to consider senior-specific technology solutions
Though seniors are quite advanced in terms of technology use, they are still prone to the hazards of age like failing eyesight and hearing, diminishing agility (both mental and physical) and an increased need, at times, for a little more “handholding.”
Not only are there hardware and software add-ons for senior friendly computers, televisions or phones that make a senior’s life a little easier (larger buttons, simplified navigation), there are vendors who offer support staff trained to meet the specialized needs of seniors. These professionals offer a different level of care than a big name, busy mainstream solutions provider might provide due to hard line cost and profitability restraints.

If you’d like to find out more about avoiding common technology mistakes and instead how to make technology truly work for your senior living community, contact us!

18May2016

3 Major Tech Mistakes Your Senior Living Community Should Avoid

laptop_glasses-1.pngMaking sound technology decisions is a business imperative. The right investment has the potential to drive big profits if timed right. A short-sighted or delayed decision could result in missed opportunity or overspending. Of course, technology missteps are made in every industry and serve as welcome “don’t do it this way” reminders for everyone else. For senior living executives or directors looking for such examples in the senior living space, here are four major tech mistakes your senior living community should avoid:

Read more

11May2016

Can Resort Style Amenities Increase Occupancy?

Senior living communities have had to make adaptations for the new wave of baby boomers choosing where to live out their retirements today.  Now, seniors are looking for a community that is less nursing home and more cruise ship on land.  Retirement is an event to celebrate and a time of enjoyment, and seniors are looking for communities that embrace the challenge of providing a vacation destination living experience.  If increasing occupancy in your community is on your to-do list, take a look at some of the ways resort style amenities can help.

Some communities are leaping into the entertainment business and installing bars, movie theaters, or concert space as an additional perk.  Other communites place their focus on gourmet cuisine or elaborate dessert bars.  The only problem with making additions like these is that they can be expensive to implement.  Up front costs can be hard to procure if the community is already struggling to increase occupancy.
For this reason, revenue generating amenities for senior living are getting a lot of attention in the industry right now. And best of all, these amenities are very much in demand, easy to implement, and low to zero upfront cost to deploy.  These include things like senior TV and telecom services that seniors are likely paying for already.
Of course, you already know that TV, phone service and Internet connectivity is important to residents. But, even if you are already offering some arrangement of these services, you may be finding that you aren’t able to meet everyone’s expectations across the board. And hard as you try, catering to an individual resident’s technology needs every day strains resources you could be using elsewhere.
Resort style, wireless connectivity as a managed service for your community is a great solution to the tech problem facing senior living communities today.  Taking the technology headache off of your plate, a technology concierge is a resort style amenity that can show poetential residents how uniquely ready you are for their tech needs.  From programming remotes to connecting their devices, you can show seniors that you have their desires in mind and are willing to cater to them, making your community an obvious choice.
The post Can Resort Style Amenities Increase Occupancy? appeared first on CareConnect.
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11May2016

Can Resort Style Amenities Increase Occupancy?

resort.pngSenior living communities have had to make adaptations for the new wave of baby boomers choosing where to live out their retirements today.  Now, seniors are looking for a community that is less nursing home and more cruise ship on land.  Retirement is an event to celebrate and a time of enjoyment, and seniors are looking for communities that embrace the challenge of providing a vacation destination living experience.  If increasing occupancy in your community is on your to-do list, take a look at some of the ways resort style amenities can help.

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4May2016

Is Your Senior Living Community Ready for the Baby Boomers?

photo-memory-grandma.jpegBaby boomers are a big deal, and always have been.  They’ve been influencing businesses their whole lives based on the sheer size of the their group.  They are used to having their interests and needs catered to.  The expectation of quality doesn’t stop when they retire.  These days, baby boomers are looking for resort style living after retirement.  The days of squeaking by with just the basics in a senior living community are over.  Is your community ready for the challenge of enticing the next generation of seniors to your doors?

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27Apr2016

What Technologies Are Important To Today’s Senior Citizens?

typewriter-1.pngIt is rare to meet someone that doesn’t have a cell phone or use the internet daily.  We’ve grown to depend on technology to keep us connected to each other and the world around us.  Senior citizens today are no different than the rest, although they may bring their own specific set of challenges to the table with regards to using technology to their best advantage.  Seniors have seen technology evolve from black and white television screens to tablets made specifically for toddlers.  A lot of new and exciting technology is available, but they didn’t grow up with a smartphone in their pocket.  So, what technologies are important to seniors today, and what does that mean for senior living communities?

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20Apr2016

4 Things to Consider in the Opex vs Capex Debate

Today’s seniors are using technology more than ever, and it is up to the communities that serve them to provide the innovations necessary to keep pace with the changing times.  How each community pays for the modernization of their technological services when it becomes time to upgrade senior living technology can vary depending on the individual circumstances and unique needs of the facility.  For most communities, technology needs are taken care of by funds allocated from either their capital expenses (capex) or their operational expenses (opex).  And when a community’s IT needs are handled by a Managed Services company, there can be some differences in how those services present in the budget.  

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13Apr2016

What is Telemedicine, and Will Your Community Be Ready For It?

Telemedicine is a quickly growing industry around the world.  Simply put, it is the practice of providing healthcare at a distance via telecommunication.  It began as a way to connect patients that live in rural areas with health care they would not ordinarily be able to receive because of their geographic locations.  As with all things technology related it has evolved over time, increasing in popularity as people begin to discover the convenience of “seeing” a health care professional without leaving their homes.

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