3 Ways For Your Senior Living Community to Make the Best First Impression
Expectations for living out one’s golden years have changed considerably. Ten years ago, senior living discussions revolved around declining health and concern for affordable care. Today, the conversations have taken on a whole new approach. Though quality care is still a top priority, there is new excitement surrounding how enriching and positive senior living opportunities have become. With so many options available, many seniors are going on multiple tours before making a final decision. Here are 3 of the best ways to make sure your community is making a great first impression on potential residents.
Embrace Technology: Baby boomers are an entirely different type of senior. Technology is what they’ve come to know and expect. Staying connected is something aging baby boomers truly worry about. Prospective residents are picking communities than can serve their status quo desires to leverage evolving technology to continually improve their lifestyle. Telecom service for assisted living centers built to cater to both the communication needs of today’s seniors and revenue goals of senior living communities is a win-win and should not be overlooked.
Make Safety a Priority: The age of instant, easily accessible information has changed shoppers’ expectations immensely. A reproducible list of anticipated safety measures like “trained staff” or “handrails in place” isn’t enough. To compete in terms of safety, your community should cover every angle, including disaster response plans and cyber-security. If prospects can find information online about safety, you will be expected to have an answer. Make sure you promote your comprehensive safety measures by providing resources online and in print. This allows easy access in addition to ensuring staff can respond and elaborate about safety concerns with confidence.
Be Entertaining: Retiring seniors today are extremely diverse in the things they like to do. Bingo and reading rooms just don’t cut it anymore. When considering programming, it’s important to include activities that you may never have considered popular with the senior community before. Of course, you can’t have a club in-house for everything, so finding other ways for seniors to engage with their interests and keep up with extracurricular activities is important. Some communities leverage senior television services as a medium through which activities within the larger community (like art fairs or car club meet-ups, for example) can be communicated. Interactive senior TV in these cases can also be used as a simple way for seniors to sign up for these events from the privacy of their own rooms.
We know you are already putting your best foot forward when prospective residents tour your facility. Shiny floors and impressive decor can only go so far, though. If your community can appeal to the evolving tastes of the baby boomers, you will have no trouble convincing them that you are their solution.
Is your community truly the best option for prospective residents? To find out why it’s important to stay up-to-date and and make a strong first impression, we welcome you to download our latest guide.
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